Alison Hoffman is Executive Vice President of Marketing for Starz.
Based in the company’s Beverly Hills office, Hoffman spearheads all consumer and affiliate marketing for the network. She leads all facets of marketing strategy and planning for original productions, including show positioning, creative and media strategy and digital marketing.
Hoffman was promoted from her most recent position of Senior Vice President of Originals Marketing. She joined Starz in 2012 after serving as Vice President of Creative and Brand Strategy at AMC Networks where she was a key architect of award-winning marketing campaigns for series such as “Mad Men,” “Breaking Bad” and “The Walking Dead.” During her time at AMC, she helped reposition the network as it transformed from a movie channel to a home for breakthrough original programming.
Hoffman holds a Bachelor of Science degree in psychology from Brown University. A native of Westfield, New Jersey, Hoffman is a resident of Los Angeles with her husband and three sons.
Alison Hoffman will be joining the TV Advertising Everywhere panel on March 8.
Session overview: In this session, you’ll learn how the convergence of traditional and digital environments has changed the game for both those who buy and sell ads to reach consumers across all screens and environments. And with expectations high for a record year in political advertising, our speakers will share perspective on what’s in store for both distributors and programmers—and how to thrive as advertising brands increasingly demand even more granular metrics, targeting and measurable results.