VP, Social Media Communications & Policy
Crown Media Family Networks
Angela Megrey is the vice president of social media for Crown Media Family Networks, home of Hallmark Channel and Hallmark Movies & Mysteries, which is owned and operated by Crown Media Holdings, Inc. Megrey is based in Los Angeles and reports to Pam Slay, senior vice president of network program publicity and social content.
In her role, Angela spearheads social media initiatives aimed at bolstering network awareness as well as driving tune in, ratings and revenue. Angela collaborates with multiple departments including advertising sales, digital, and marketing in order to create cohesive, 360- degree social media campaigns and is charged with ensuring that all messaging is fully integrated with efforts across both distinct networks. In addition to acting as a creative thought leader, Megrey is responsible for targeting new opportunities that will expand upon the company’s original content and reach in the social space.
Prior to joining Crown Media Family Networks, Megrey served as vice president of social media and digital marketing and Blaze PR, where she led growth, content, and asset creation for the company’s digital business and spearheaded all client social media campaigns. Previously, she served as senior account director at The Marketing Arm, where she led award-winning social, mobile, and digital campaigns and oversaw business and account development. Megrey began her career as an executive assistant at William Morris agency.
Megrey holds an associate’s degree in Entertainment Marketing from the Art Institute of Atlanta and a bachelor’s degree in Online Marketing from Rochville University.
Angela Megrey will speak on the Social Screens panel.
Session overview: This session will explore how savvy companies are using social media to coax the conversation while not trying to control it. The best marketers set up environments for fan interaction—and then get out of the way. And the most effective campaigns harness the organic energy within the consumer zeitgeist while respecting the space that modern viewers demand.