Chris Pizzurro

Chris Pizzurro

Chris Pizzurro

Head of Business Development, Sales & Marketing
Canoe

Chris Pizzurro has over 25 years’ experience in national media strategy, marketing, and implementation, with a focus on traditional TV and digital media advertising. He is currently Head of Product, Sales & Marketing at Canoe, an advertising technology company currently focused on delivering dynamically inserted advertising to VOD programming on consumer devices in the home. Prior to Canoe, he was a Principal at Leap Media Group, an advertising consultancy specializing in planning, selling and packaging of TV Everywhere advertising. Before Leap, Pizzurro spent 13 years at Turner Broadcasting effectively growing digital revenue from Fortune 500 advertising clients while maintaining linear, syndication, and merchandising revenue growth. He has received an Emmy® Award nomination for the Adult Swim/Axe Deodorant VOD initiative Ravenstoke, as well as a Webby® Award nomination for VeryFunnyAds.com, and is Vice President of the National Academy of Television Art & Sciences/NY Chapter.

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Chris Pizzurro will be speaking during the When Content Attacks session.

Session overview: 
You’ll get keen insight about how (and even whether) the traditionally symbiotic relationship between programmers and distributors can survive this disruption and chaos. The big question: Is this symbiosis simply evolving into something new—or are we witnessing the early stages of the destruction of the current TV ecosystem?