EVP, Production & Chief Content Officer
Craig Barry is executive vice president of production and chief content officer for Turner Sports. In this role, Barry oversees Turner Sports’ remote and studio productions, operations, technology and talent services for sports content airing on TNT, TBS and truTV including all productions in conjunction with the NBA, NCAA, MLB and PGA, along with all digital extensions. A 26-year Turner Sports veteran, Barry also leads the creative direction of Turner Sports’ portfolio of sports properties, ensuring collaboration and integration of content and promotion across all platforms.
Barry has also been named as the executive responsible for the oversight of Turner Sports’ business interests surrounding the recently announced eSports league, created in partnership with WME | IMG. In this capacity, he leads every aspect of the linear and digital productions for the new eSports league, including working closely with Turner Studios in Atlanta to set the overall vision for the live competitive gaming experience. He also oversees brand image, multiplatform marketing initiatives, long-term business opportunities and the integration of ad sales and sponsorship efforts on behalf of the endeavor.
Throughout his career, Barry has been associated with nearly every sports property in various roles. He has received numerous accolades including 25 Sports Emmy Awards and over 60 PromaxDBA awards. Barry is also credited with developing the Creative Services Sports Unit (CSSU) at Turner Sports, an internal creative agency that services the entire division and league partners.
CSSU develops all creative broadcast packaging, graphic design, music, post-production, web design, multimedia content, promotion, creating marketing and sponsorships, and ad sales support for sports content across TBS, TNT, truTV, NBA Digital and NCAA.com.
Barry, a native of Southern California, played collegiate tennis while attending Menlo College in Silicon Valley. He graduated with honors with a bachelor’s degree in communications. He currently resides in Atlanta.
Craig Barry is part of Cablefax’s Multiscreen Summit Virtual Reality session.
In this introspective session, we’ll:
• Give you a 101 primer on VR—but also a high-level perspective on how VR content and technology may very well turn the video content and distribution industry on its head.
• Discuss the potential for advertising, marketing messages and cross promotion of content.
• Examine how to best communicate the new technology to your consumers.
• Probe the confusion surrounding how to define and market different immersive content, including VR, augmented reality, 360 content and beyond.
• Bring you and your team up to speed on the hottest topic of 2016.