VP, Audience Development & Marketing
Discovery Digital Networks
As the Vice President of Audience Development & Marketing for Discovery Digital Networks (DDN), Jen Corbett focuses on driving audience growth and engagement across platforms for Discovery Communications’ portfolio of web-native networks. With oversight of social media, content marketing, insights, SEO and promotion, Corbett and her team consistently grow DDN’s digital footprint, viewership and engagement year over year.
Corbett is a leader in digital marketing with experience in retail, non-profit, CPG and media. Her proficiency in video began at Rooftop Media, where she directed marketing and partnerships with brands like TBS, Wendy’s and Red Bull. Her agency background includes directing social media strategy, collecting data through focus groups and developing new product concepts for Fortune 500 clients.
Corbett is Google certified in YouTube and holds a MBA from the University of San Francisco and a BS in Advertising from the Newhouse School at Syracuse University. She is based in Discovery’s San Francisco office.
Jen Corbett will speak during the Social Screens session on March 8 at the Multiscreen Summit.
Session overview: This session will explore how savvy companies are using social media to coax the conversation while not trying to control it. The best marketers set up environments for fan interaction—and then get out of the way. And the most effective campaigns harness the organic energy within the consumer zeitgeist while respecting the space that modern viewers demand.