Jonathan Weitz, is a partner at IBB Consulting Group, heading up the firm’s media-focused engagements and advising a broad range of top TV, digital media and operator companies.
Jonathan leads engagements that see his clients launch new services, gain a competitive edge on new platforms, explore innovative revenue models and find new ways to work with large data sets. He’s driven some of the industry’s biggest growth initiatives, spearheading projects in TV Everywhere, online and mobile video, advertising, social TV and viewership/engagement enhancement.
Working with large MSOs and media companies, he helps increase digital ad revenue and make ad operations more efficient. This has included initiatives around cross-platform and interactive advertising. He has helped clients identify international expansion opportunities and worked with programmers to support growth around second screens, apps and interactivity. Clients have also tapped Jonathan to help “big data” analytical capabilities, leveraging large cross-platform data sets to enhance viewer engagement and grow advertising and subscription revenue.
Jonathan was recently named to the Multichannel News 2015 “40 under 40” list. He holds Bachelor Degrees in Psychology and Communications from the University of Michigan and a Masters in Business Administration from New York University in Finance and Operations.
Jonathan Weitz will be moderating Acronym Soup: How to Survive the Multiscreen Chaos
During this session:
• Gain insight about the latest technologies, and how can they facilitate content across screens.
• Get a feel for how news out of the Consumer Electronics Show in January will affect this multiscreen world in 2016.
• Find out how programmers, distributors and vendors can take advantage of the latest multiscreen trends and technologies.
• Glean perspective on how understanding the complexities surrounding multiscreen content can help you and your team edge out competitors.