As TV One’s Senior Vice President of Marketing, Lori Hall is tasked with strategically developing and executing the network’s marketing initiatives across all platforms. She manages all phases of marketing, including advertising and branding outreach efforts in order to maximize TV One’s business and programming objectives. Most recently she spearheaded the network’s new brand look and promise, which included a comprehensive creative overhaul of TV One’s on-air and off-air brand elements, including its new tagline, “REPRESENT.”
Hall hails from UP where since 2013 she was Vice President Consumer Marketing. During her tenure, she launched UP’s first ever viral video, reaching 43 million views across social media in less than one week and she oversaw the launch of Bringing Up Bates which garnered over eight million viewers in Season One. She also launched the highly successful Easter campaign in support of the networks’ premiere of “Passion of the Christ” – the most watched movie event in the history of UP. Moreover, she negotiated an exclusive media partnership with Steve Harvey resulting in UP’s inaugural sponsorship of The Neighborhood Awards.
Before joining UP, Hall oversaw numerous successful marketing campaigns at Turner Entertainment Networks, including TBS’s Cougar Town and Men at Work as well as Tyler Perry’s hit sitcoms For Better or Worse, House of Payne and Meet the Browns. She also launched several TNT campaigns, including Rizzoli and Isles and Hawthorne. While there she negotiated and executed multi-million dollar partnerships with multiple Fortune 500 companies to reach new audiences, including Walt Disney World Resorts and Island Def Jam Music Group.