Mark Lieberman

Mark Lieberman

Mark Lieberman

President & CEO
Viamedia

Mark Lieberman joined Viamedia, the country’s largest independent TV advertising management solutions company, as president and chief executive officer in January 2014 after an extensive career in the media and technology industry.

The company now provides traditional ad sales for nearly 60 MVPDs, spanning 38 states in more than 70 DMAs, serving over 1.2 million TV ads every day.

Viamedia’s programmatic-television subsidiary, placemedia, runs campaigns for numerous advertisers delivering billions of impressions and has added several major cable-networks and cable/telco providers as inventory providers. The placemedia sell-side programmatic TV platform now handles more than 30 billion impressions monthly across 210 DMAs.

In short order, on Lieberman’s watch, Viamedia earned Multichannel News’ Innovator Award for technological developments in audience targeting and reporting; and achieved seven-fold revenue growth.  He was also named one of the CableFax 100 in 2015.

Mark is among the most experienced executives with a deep history in ad technology and advertising.  His insights into the trends of the video ad business have led to frequent appearances on business television shows and regular invitations to speak at trade shows, conferences and industry events.

His strong political background and deep ties in DC have made him a sought-after advisor to numerous elected officials across party lines.

Prior to Viamedia, Mark was the co-founder, Chairman and CEO of TRA a leading media analytics, software and research technology firm sold to TiVo. Previously, Mark was Managing Director of Hudson Abel Partners, a boutique media and technology investment bank which raised capital for a wide array of emerging growth and start-up companies (including cable networks, magazines, online ad networks, telecom equipment companies, etc). He also was the co-inventor of TRA System on several U.S. patents.

Earlier Lieberman was Chairman/CEO of IVT, an e-communications software company backed by Cisco, Tudor Ventures, Allen & Co. and Sun Microsystems.

He has also served as President of About.com Ventures and  Executive Vice President of Reed Elsevier Business Information, where he oversaw Variety, Broadcasting & Cable, Publishers Weekly, and MultiChannel News magazines.

In the mid-1990s, he founded Sarnoff Real Time Corp., a video server company that became DIVA systems, the first commercially viable video-on-demand provider, and he was also the Managing Director of TM Patents which focused on commercializing a portfolio of worldwide patents and applications covering supercomputing, interprocessor communications and storage technologies.

Mark also served in the Bush Administration as Associate Deputy Secretary and Assistant Secretary for Technology (Acting) at the U.S. Department of Commerce; practiced intellectual property law, and clerked for Judge Oscar Davis at the U.S. Court of Appeals for the Federal Circuit.

Mark currently serves on the board of advisors of Adfin, Inc., a real-time insights company for programmatic online advertising.

Mark’s long commitment to charity includes serving as Vice Chairman of the UJA Entertainment, Communications and Media division and as a board member of the National Jewish Center for Learning and Leadership.

In 2014, Mark was the recipient of the YJP Entrepreneur & Leadership Award given by the Young Jewish Professionals.

Mark lives in Westchester County, NY and Montauk, NY with his wife and children, where he still finds time to play competitive street basketball.

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Mark Lieberman will be joining the TV Advertising Everywhere panel on March 8.

Session overview: In this session, you’ll learn how the convergence of traditional and digital environments has changed the game for both those who buy and sell ads to reach consumers across all screens and environments. And with expectations high for a record year in political advertising, our speakers will share perspective on what’s in store for both distributors and programmers—and how to thrive as advertising brands increasingly demand even more granular metrics, targeting and measurable results.