Director TV, Online and Mobile
Matthew Van Houten is Director, Ad Sales Strategy for AT&T AdWorks, the advertising sales division of AT&T Entertainment Group (EG). Matt joined AT&T AdWorks in 2012. In this role, he is responsible for leading the product marketing and sales support teams responsible for developing go-to-market ad solutions, sales strategy, sales development and marketing communication for AT&T’s TV and digital advertising platforms.
Matt has more than a decade of comprehensive advertising industry experience, serving as a publisher (Viacom), operator (AT&T), educator (CUNY Baruch College) and thought leader (IAB’s Advanced TV Advisory Board).
For the past five years, Matt has also served as an adjunct professor at the Zicklin School of Business at CUNY Baruch College, where he teaches an advanced media, entertainment and technology course in the school’s Department of Marketing and International Business.
Prior to joining AT&T AdWorks, Matt spent eight years working throughout Viacom’s portfolio of media networks. As the Director of Ad Sales Strategy & Business Development at Nickelodeon, he worked alongside the network’s executive management team, providing the strategy, analysis and operation involved in leading its international cable TV and digital ad sales business.
Originally from Orange County, California, Matthew graduated magna cum laude from the University of San Diego with a bachelor’s degree in Political Science and Economics. He is also a former collegiate athlete and WCLL national champion in lacrosse. Matthew earned an MBA in Marketing from CUNY Baruch College. He currently lives in Manhasset, New York with his wife and son.
He is based in AT&T EG’s New York City office.
Matthew Van Houten will be lending his expertise to the TV Advertising Everywhere session.
Session overview: In this session, you’ll learn how the convergence of traditional and digital environments has changed the game for both those who buy and sell ads to reach consumers across all screens and environments. And with expectations high for a record year in political advertising, our speakers will share perspective on what’s in store for both distributors and programmers—and how to thrive as advertising brands increasingly demand even more granular metrics, targeting and measurable results.