Zane Vella

Zane Vella

Zane Vella

CEO
Watchwith

As founder and CEO, Zane Vella drives the strategic vision of Watchwith (www.watchwith.com), the leading data driven advertising platform used by TV programmers and premium video publishers to monetize their audiences with in-program contextual advertising. Prior to Watchwith, Zane founded the Related Content Database (RCDb), a Motorola funded Advanced TV data platform for TV service providers. Zane was also founding president of MX (acquired by MLB Advanced Media) where he led innovation and development of early connected digital video products for Hollywood studios. Zane is a member of the Television Academy, holds a Master’s in Psychology from Harvard University, and is a graduate of the Georgetown University School of Foreign Service.

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